Manufacturing that’s better for the environment, benefits local economies and results in a clean-emission vehicle… A lot of tech companies are ‘revolutionary’, but Arrival proposed a new manufacturing model that was genuinely radical, building self-sufficiency and environmental soundness into urban ecosystems.

I worked as Content Lead as we went through the IPO, and defined messaging for launches and campaigns.

Highlights

• Launch communications for Arrival's IPO announced via a Piccadilly Circus takeover. It was a record float: the biggest ever for a UK company, valued at $13bn

• Product storytelling across van, bus and car launches

• Collaborations and campaigns, such as Balenciaga and a bus feature in a game

• Website content

• In-vehicle and in-app UX content and research

• Sustainability communications and strategy

• Internal communications and thought leadership