I worked with Depop during a period of rapid international growth. Beginning with Depop Space x Selfridges, we planned parties, customisation workshops, designer talks, and community storytelling in the London institution.

The space redefined luxury, bringing custom resale pieces into the prestige of Selfridges, and evolving Depop beyond a cult platform to become a globally recognised one. After the campaign, I developed CRM, editorial, UX and product content supporting millions of buyers and sellers across the platform.

Highlights

• Depop Space x Selfridges launch: during the three-month campaign, Depop jumped from 8 million to 13 million registered users

• UX writing for app and website

• Global campaigns and interviews with designers

• Editorial content for buyers and sellers

• Brand storytelling supporting rapid growth