Farfetch | Engaging Luxury experiences

My work at Farfetch evolved from launching the global loyalty programme, Farfetch Access, to editorial for runway events, high-touch luxury experiences, CRM, and UX.

Highlights

• Wrote across all areas for launch of Farfetch Access loyalty programme

• Global copy lead during the IPO

• Private Client experiences, VIP events, and CRM 

• UX and product content

• Editorial campaigns for luxury brands