JOHN LEWIS | Britain’s Most-Loved Brand

I returned to John Lewis contracts over the course of a decade for the creative variety. Each time taught me about how a brand stays consistently strong across decades, with millions of customer interactions and on multiple platforms.

I wrote national and seasonal campaigns, editorial, CRM, packaging, UX research and content, content calendars and content strategy, digital content, social campaigns and emails.

Highlights

• Christmas campaigns, including The Bear and The Hare, Monty the Penguin, and The Man on the Moon with adam&eveDDB

• National Treasures summer campaign featuring art by Paul Thurlby

• The Sleep Room

• Beauty Box launches in collaboration with Hannah Martin, Dior

• Interviews with Madeleine Shaw, Tom Raffield