Vixa | Creating a Connected Car Platform

Car tech has evolved since The AA was founded over a century ago.

The AA's innovation arm, AA-X, created Vixa: a connected car platform designed to simplify car ownership and help drivers understand, maintain and protect their vehicles.

I joined as half of a two-person creative team, responsible for shaping Vixa’s voice and customer experience from the ground up.

• Highlights

• Created Vixa's value proposition, tone of voice, and messaging framework

• Concepted and wrote onboarding and conversion journeys

• Wrote acquisition pieces, from paid search to social posts

• Created multi-channel CRM across email, push, direct mail and in-app messaging

• Developed a Year in Review experience, turning connected car data into personalised stories

• Built editorial content for SEO and AEO